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Compartir en Facebook Compartir en Twitter Compartir en LinkedINChanel opens its first beauty products store in New York
The fashion company Chanel today opened its first Atelier Beauté, a beauty products store, in the New York neighborhood of SoHo, in the wake of the temporary store that opened a couple of months ago in the city.
This is the first boutique of this kind that the brand opens in New York, defined on its website as "a workshop where you can explore beauty in your own way", thanks to the personalized attention of "resident artists", who will offer classes and tricks to improve the personal image with their products.
The operation of the store is based on the creation of an online profile through which users can track each of the cosmetics they are trying , organize which ones they like best and also make an appointment for the different workshops and events carry out the Parisian signature on the premises.
The Atelier is divided into different areas depending on the characteristics of the products for sale: cleaners, care creams, facial definition, lipstick, perfumes, etc.
The appointments with the "resident artists" and consultants will allow to define specific beauty routines for each person or even depending on the characteristics of the skins of the clients.
"This is an open space for learning, creation and community, where teachers and apprentices alike come to perfect their skills, develop new techniques and share the discovery process," the official website explains.
This new cosmetics boutique, which officially opens tomorrow, follows the trail of a "pop-up" store that the brand opened for two weeks last December, Le Rouge, which attracted a number of "instagrammers" due to its striking colors. take pictures in the store.
Among the attractions and beauty products, there was also a luxury edition of its Chanel Nº5 perfume, a red bottle ten times the size of the original packaging for a price of 30,000 dollars.
Novedades en www.expobeautyb2b.com
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